I’ve been in the marketng field for 23 years. In that time, I’ve seen a significant evolution in the way businesses market their brand. Working in the midst of a major shift like this has been exciiting and challenging. In many ways, I have had to shift my focus as well. I realized the front door to a business was no longer its actual front door. It is now the homepage to its website, a click through on a Google ad, or a social media link to a landing page.
Though I began my career as a copywriter and designer for print, I was able to change as the industry changed. Still using my expertise in print marketing, I added basic website design, learned to write HTML and later how to develop in a CMS.
Learning to forge the new world where print and web merge, I found a fresh balance. My creative designer side guided my critical and analytical side. That combination of thought and experience led me to a project management role. In that role, I use a variety of communication and marketing skills to create, plan, and manage print marketing and website projects for a vast array of businesses.